A paywall an arrangement whereby access is restricted to users who have paid to subscribe to a website, and have been implemented with increasing frequency over the past few years. Why? It’s a way to make money while advertising sales slowly slip in the print medium. If you want to read this article online, then you have to pay for it.
It’s expensive to produce content (and have a staff) so the money has to come from somewhere. We might not like it, but we get it. The New York Times? Justified. WWD? They break industry news and have been a leader for decades.
But my issue is when second-tier websites, D-list blogs and content aggregators start to charge for access; especially for information is available elsewhere. Produce exclusive, quality content then we’ll talk.
“For only $1 a day,” some proclaim, people can get unlimited access to their site. Adding up those numbers, it’d cost $365 a year ($366 for a leap year) to log-in. That price ends up being more expensive than a typical newspaper subscription for a year (many which include online access to all features – past and present).
But if every news outlet (especially in the lifestyle realm) expects everyone to pay to subscribe, they’re not going to last for long. The world is in a state of financial flux and we’re all on a budget.
And if they think that paying hundreds of dollars a year for something that is – normally, more often than not – free online, they should rethink their subscription option. Or at least charge a lot less.