A company website is like a digital business card. It showcases abilities, past/current work, case studies, etc. while outreaching to potential clients. Some are simple, while others are not. Experience and quality are moot points.
In the PR and marketing industries, it’s imperative for one to be working. Unless it’s down. And when it’s down, find a way to get it back up and running.
For someone who is not a web designer or developer and/or doesn’t have the original designer on hand (as is the case with CR), what to do when a website goes down? Roll with it. Find someone – anyone – to make edits to the code. And if that isn’t possible, learn code on the go. No joke. It’s frustrating, but it has to get done; slowly, but slow is better than a full stop.
Without a running company website, there’s no way for a company to give a solid impression that it can run itself.