When sending out an invite, it’s imperative to include some basic information. Time, place and location are the main things guests need to know in order to attend or politely…
The definition of a disclaimer is a statement that denies something, especially responsibility. Not too long ago, I received one in an email about a product launch – created for…
When it’s time to pitch an idea, emails typically include a story angle, info on the person/place/thing, images, links for e-commerce and/or stockists (and sometimes an offering of a sample,…
When it comes to a product launch, making a big splash is the norm. Expectations are high to deliver something everyone will be talking about. However, these extravaganzas are expensive…
Social media has become an imperative part of a brand’s marketing. It gives access to the outside world, updating current and future customers on the goings on of the company.…
It’s not unusual for people to leave work early on a long weekend. Sometimes they clock out a few hours before to avoid traffic, sometimes they take the day off…
While pitching for new clients, inevitably there is a moment where the client wonders why CR doesn’t promote themselves on social media. Some understand – after a brief explanation –…
It’s customary practice for clients to pay for every project. Each month, they’re billed for a corresponding amount of work and receive an invoice with payment details. There’s no pro-bono,…
Ever try to get a hold of someone and you can’t find their contact info? It’s frustrating when it’s a person, and even more so when it’s a company. Nowadays,…
A paywall an arrangement whereby access is restricted to users who have paid to subscribe to a website, and have been implemented with increasing frequency over the past few years.…
