Castor Reigns Supreme

An elemental refuge of the daily grind

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15 Feb

Hanging up

In today’s globalized world, one of the tenets of success that differentiates one company from the next is how they treat people. When it comes to sales and services, many…

30 Dec

Quarantine work

The global pandemic has changed the way we live and work and getting “back to normal” will take some time. At the start of – town/city/province/state/country – lockdowns, most businesses…

01 Oct

10 year anniversary

Traditionally, the 10th year of marriage is marked with a gift made of tin. The material represents the durability and flexibility needed to sustain a loving union. Unfortunately, there’s no…

01 Sep

Know what you want

When it comes to client pitch meetings, you get a feeling as to what they’re looking for with a little bit of practice (and asking a lot of questions). Some…

05 Jul

Jumping through hoops for no coverage

When working in PR, there is endless coordinating that has to be done on a daily basis. While there are times when the work is justified, there are others when…

10 May

Why don’t they want to meet in person?

When it comes to initial communications with potential clients, it’s always best to set a day and time for an in-person meeting. Unfortunately, that’s not always possible; the culprits are…

01 Mar

What happens when you’re no longer an influencer

Trends are temporary and transient; they come and they go. The same can also be said for influencers. With the constant influx of these digital product pushers, there will be…

10 Jan

What happened to fashion magazines?

For the past several years, the media world has been in a state of flux. Digital forums (the Web, social media) have become popular resources for anything, but traditional outlets…

15 Dec

One week of outreach is not enough

A lot can happen in a one week. When it comes to lifestyle media, the news is a little slower. Sometimes you have to wait a little to see something…

01 Oct

Receiving too many newsletters

A mailing list is one of the best forms of grassroots marketing there is. A target audience is already specified for those who “opt in” it. It doesn’t take much…

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