The global pandemic has changed the way we live and work and getting “back to normal” will take some time. At the start of – town/city/province/state/country – lockdowns, most businesses…
Traditionally, the 10th year of marriage is marked with a gift made of tin. The material represents the durability and flexibility needed to sustain a loving union. Unfortunately, there’s no…
When it comes to client pitch meetings, you get a feeling as to what they’re looking for with a little bit of practice (and asking a lot of questions). Some…
When working in PR, there is endless coordinating that has to be done on a daily basis. While there are times when the work is justified, there are others when…
When it comes to initial communications with potential clients, it’s always best to set a day and time for an in-person meeting. Unfortunately, that’s not always possible; the culprits are…
Trends are temporary and transient; they come and they go. The same can also be said for influencers. With the constant influx of these digital product pushers, there will be…
For the past several years, the media world has been in a state of flux. Digital forums (the Web, social media) have become popular resources for anything, but traditional outlets…
A lot can happen in a one week. When it comes to lifestyle media, the news is a little slower. Sometimes you have to wait a little to see something…
A mailing list is one of the best forms of grassroots marketing there is. A target audience is already specified for those who “opt in” it. It doesn’t take much…
When sending out an invite, it’s imperative to include some basic information. Time, place and location are the main things guests need to know in order to attend or politely…
