When it’s time to pitch an idea, emails typically include a story angle, info on the person/place/thing, images, links for e-commerce and/or stockists (and sometimes an offering of a sample,…
When it comes to a product launch, making a big splash is the norm. Expectations are high to deliver something everyone will be talking about. However, these extravaganzas are expensive…
Social media has become an imperative part of a brand’s marketing. It gives access to the outside world, updating current and future customers on the goings on of the company.…
It’s not unusual for people to leave work early on a long weekend. Sometimes they clock out a few hours before to avoid traffic, sometimes they take the day off…
While pitching for new clients, inevitably there is a moment where the client wonders why CR doesn’t promote themselves on social media. Some understand – after a brief explanation –…
It’s customary practice for clients to pay for every project. Each month, they’re billed for a corresponding amount of work and receive an invoice with payment details. There’s no pro-bono,…
Ever try to get a hold of someone and you can’t find their contact info? It’s frustrating when it’s a person, and even more so when it’s a company. Nowadays,…
A paywall an arrangement whereby access is restricted to users who have paid to subscribe to a website, and have been implemented with increasing frequency over the past few years.…
There are some things that are simply not done – and are always expected of others – in a professional working environment. Besides the usual (a lack of professionalism, physical…
A company website is like a digital business card. It showcases abilities, past/current work, case studies, etc. while outreaching to potential clients. Some are simple, while others are not. Experience…
