Trends are temporary and transient; they come and they go. The same can also be said for influencers. With the constant influx of these digital product pushers, there will be…
For the past several years, the media world has been in a state of flux. Digital forums (the Web, social media) have become popular resources for anything, but traditional outlets…
A lot can happen in a one week. When it comes to lifestyle media, the news is a little slower. Sometimes you have to wait a little to see something…
A mailing list is one of the best forms of grassroots marketing there is. A target audience is already specified for those who “opt in” it. It doesn’t take much…
When sending out an invite, it’s imperative to include some basic information. Time, place and location are the main things guests need to know in order to attend or politely…
The definition of a disclaimer is a statement that denies something, especially responsibility. Not too long ago, I received one in an email about a product launch – created for…
When it’s time to pitch an idea, emails typically include a story angle, info on the person/place/thing, images, links for e-commerce and/or stockists (and sometimes an offering of a sample,…
When it comes to a product launch, making a big splash is the norm. Expectations are high to deliver something everyone will be talking about. However, these extravaganzas are expensive…
Social media has become an imperative part of a brand’s marketing. It gives access to the outside world, updating current and future customers on the goings on of the company.…
It’s not unusual for people to leave work early on a long weekend. Sometimes they clock out a few hours before to avoid traffic, sometimes they take the day off…
